Competency-based Training in Action

Brian H. Heidbrink is a National Account Culinary Manager for Rich Products, working with other Corporate Chefs from leading National Chains,

C-Stores and emerging chains across the United States.  The majority of his culinary work is done thru ideation sessions around different concepts—developing handling and BOH operations procedures—along with recipe development and ingredient utilization.

As a 1987 graduate of The Culinary Institute of America in Hyde Park, NY there were many paths Brian could have followed. “I starting out working in hotels and private country clubs in St. Louis, MO and Palm Beach, FL as a saucier and sous-chef for the first six years following graduation,” says Heidbrink.  “I then spent 8 years with Sodexo and Morrison as Chef Manager before going to work for a food broker as their Corporate Chef/Sales working with national manufactures like Rich’s, Tyson, Nestle and Lamb Weston.” 

Brian was then hired as a Regional Culinary Manger with Rich Products. Within 4 years, he transitioned into a sales/culinary role with the Regional Commercial Chains team, which then ultimately lead to his current role with the National Account Team.

“At Rich’s we talk about delivering The Rich Experience for our customers. Training is available through Rich’s University, a competency-based skills program that further develops our associates.   Through participation in the Professional Selling Skills and Sales Presentations classes, I have further fortified my skill set with customers,” says Heidbrink.  “Our goal is to deliver solutions that will benefit both our customers and Rich’s. This starts with establishing a goal that both agree on followed by asking the right questions to clearly understand the customer’s needs, offering culinary, marketing and R&D support to achieve the established goal and propose the next steps for both you and the customer.”

The on the job training as well as the support he’s received at Rich’s helps Brian to deliver The Rich Experience every day.  To learn more about Rich Products, click here